28 Jul ‘THE INVITATION’…
Thanks again to the teams at APM Music and Opinionated Agency for this great placement in the recent Panda Express “The Invitation” media campaign featuring ‘A Sudden Affair’ from Score/284 Schmaltzy Strings by Dick Walter.
Panda Express, the family-owned pioneer of American Chinese comfort food, welcomes the Year of the Snake with a cinematic campaign that captures the heart and traditions of Lunar New Year. At its centre is a two-minute film titled, ‘The Invitation’ which will premier ahead of the holiday. The campaign marks the debut collaboration with Opinionated, which was named Panda Express’ creative AOR last year.
Lunar New Year is one of the most celebrated holidays in the world, and something that most Americans still know very little about. Every year, Panda Express uses their platform as the largest American Chinese food brand, to share this important cultural event with their guests.
Score 284 / Schmaltzy Strings
MELODIC / ROMANTIC / ORCHESTRAL
A seductive, sophisticated and smooth collection of eleven timeless themes for rich string orchestra and jazz rhythm section. From easy listening to ’50s pop, Viennese Waltz to lush dreamscapes. Evocative and timeless.
